Duration: 1 hour
Once you have worked hard on an event, it is important to give time to adequate promotion to make it a success. Every event needs to be marketed. Marketing involves every aspect of getting the product or service from the supplier to the consumer (apart from the actual service or product itself). In this course, you'll learn about how to decide on your audience, how to market to different groups, and more. Includes a case study.
Please note: Course notes are provided in PDF format for your convenience and can be downloaded to print or view on your device.